CHARGED FOR LIFE

CHALLENGE
The battery tool category is flooded with cheap tools that constantly break down and need replacing. We needed to (chain)saw through the clutter and remind customers that a STIHL tool is for life.

IDEA
“Charged for life” means that as you go through bad dates, failed marriages, receding hairlines, and everything else life throws at you, your STIHL keeps going. The campaign reinforce STIHL’s long-term reliability through making STIHL battery tools feel emotionally and practically worth the investment.

Agency: True Limited

Client: STIHL

Year: 2025

Role: Creative/ Art director