It’s time to get our
knickers in a twist.
Proactive idea/ Spec work
Brief: International Woman’s Day
How do we keep women new to the workplace in their industry longer?
Uncomfortable Truth:
To keep women in the workplace longer, we need to stop telling them to stay comfortable in uncomfortable systems.
How do we keep women new to the workplace in their industry longer?
By validating their discomfort instead of dismissing it.
Idea: It’s time to get our
knickers in a twist.
Client: Nala (Known for having the most comfortable knickers!)
The movement to get angry about the under appreciation of women and LGBTQIA+ community in the workforce. We’re reclaiming a dismissive phrase and turning it into a call for solidarity.
Product:
We release custom undies that have an actual twist in them. A physical product that get the word out there and create a symbol of our movement.
PR Headline:
Retail:
