PACKED WITH PURPOSE
To highlight its mission and inspire others to join the movement, Fair Food has launched ‘Packed with Purpose’, a poster campaign that showcases the incredible volume of kai they rescue from waste every day.
During the sorting process, volunteers recycle thousands of pieces of food packaging. The idea was simple: repurpose this packaging into visually striking collages that demonstrate the sheer volume of kai being rescued and redistributed to those who need it most.
From the stickers found on crates of produce and mass amounts of baked goods through to labels from cans and dairy products – the collaged backgrounds cover a huge range of food. During the art-working process, volunteers recorded the exact weight of each item, calculating the total mass of rescued food. These staggering figures were then presented through big labels pasted on top, with beautiful typography outlining Fair Food’s purpose.
Agency: Daylight
Client: Fairfood
Year: 2024
Role: Intern Creative/ Art director
Recognition: Axis Finalist
